Avian influenza (AI) has become one of the most pressing challenges facing the UK poultry industry. Once considered sporadic, outbreaks have now reshaped the landscape for farmers, producers, and supply chain partners alike. In the 2024/25 season alone, 63 outbreaks were recorded across the UK, leading to the devastating loss of more than 2.5 million commercial birds. These figures underline a stark reality: while case numbers fell dramatically in 2023/24, the virus continues to evolve, and the risk is far from over.
That’s why we’ve released the National Outbreak Local Response Plan (Version 7.0 – September 2025) — a must-have guide designed to give poultry businesses clarity, confidence, and compliance in the face of an outbreak.
Looking back at the past three years gives a powerful reminder of why preparation is critical:
These fluctuations prove one thing: avian influenza is unpredictable. But businesses don’t have to be unprepared.
The plan has been created for everyone in the poultry sector, including:
If your business could be impacted by movement restrictions, licensing, or biosecurity requirements during an outbreak, this report is for you.
When avian influenza strikes, every minute counts. Having the National Outbreak Local Response Plan at your fingertips ensures you can act decisively and compliantly – protecting not just your birds, but your business and the wider industry.
Get your copy today and be outbreak-ready, visit our ONLINE SHOP and grab your copy for just £174.95+VAT.
Download today, available for iOS and Android, and access the latest National Outbreak Plan (Sept25) for FREE.
Aside from giving you access to this insightful report, the app provides users with instant AI notification information, biosecurity advice and more…