Lidl GB has become the latest supermarket to commit to reduce the stocking density of the chickens they sell, which refers to the number of chickens per square metre. Starting this summer, with a planned completion date of early 2025, these new commitments bring the number down to 30 kg/sqm from the industry standard of 38 kg/m.
Richard Bourns, the Chief Commercial Officer at Lidl GB said “Animal welfare is a priority for us, and we are dedicated to ensuring all animals within our supply chain lead good lives. This initiative is a testament to our strong supplier relationships and underscores our continued commitment to championing British food and farming.”
This follows an industry trend started by retailer Sainsbury’s, who was the first to announce the change in March 2023. Partnering with Moy Park, they pledged to offer chickens raised with 20% more space. The Co-op announced plans later in the same year to implement a similar commitment to improve the welfare of their own-brand chickens.
Morrisons followed suit in 2023 and by November 2024 all of their own-brand chicken will have the new industry best practice of 30 kg/sqm. Technical and Sustainability Director at Morrisons, Sophie Throup said “The changes we intend to make across all of our own-brand fresh chicken will allow customers to make more positive choices when it comes to the products they purchase as we continue our journey to improve welfare standards.”
While some might worry about the impact on poultry businesses, the shift is seen as positive. Supermarkets are working alongside suppliers to ensure a smooth transition, and with consumers increasingly seeking out higher-welfare chicken products embracing these changes means poultry businesses can cater to this growing demand and potentially gain a competitive edge.
The combined efforts of supermarkets, poultry businesses, and government grants paint a brighter picture for the future welfare of the chickens we buy from supermarkets. With more space, improved living conditions, and government support, these birds can lead healthier, happier lives.
What role can Livetec play?
Morrisons is the only retailer in Europe to ask their fresh chicken suppliers for their chickens to be born into the same barn they were raised in, which avoids additional handling and transport, reducing the risk of disease transmission.
The major supermarkets in the UK now expect greater welfare standards from their suppliers, and this also means good on-farm biosecurity.
Livetec are the leading biosecurity experts in the UK. We have been advising poultry producers on biosecurity for over a decade and our Biosecurity Advisory Service has been used by some of the biggest suppliers in the UK. Find out how the Livetec team can help you protect your birds and business. Contact us today.